{"id":849,"date":"2021-11-05T21:46:00","date_gmt":"2021-11-05T21:46:00","guid":{"rendered":"https:\/\/cogitateandpercolate.com\/?p=849"},"modified":"2026-06-29T14:04:24","modified_gmt":"2026-06-29T14:04:24","slug":"virtual-reality-for-soft-skills-maybe","status":"publish","type":"post","link":"https:\/\/cogitateandpercolate.com\/?p=849","title":{"rendered":"Virtual Reality for Soft Skills&#8230;Maybe"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<div class=\"separator\" style=\"clear: both;text-align: center\"><a href=\"https:\/\/blogger.googleusercontent.com\/img\/b\/R29vZ2xl\/AVvXsEgiWYi2CiVRMhjLntxB_I8gpYRB8j1oxdvIjzD1E0y2ThyQ8G88GNjkn75PpQ6yW7h9za_TfnSexMOwnwC0ln5peyCsAFe55iJJFr-VxX9lVLBqM16bh33raX5ny9JMuqH5Jd4C9fNbAWQSAtAAmZNk4aNAeYo-APtja6S_OgLNVnmQWj6o6qynneIMFgE\/w640-h360\/PwC%20%20Soft%20Skills%20Study.jpg\" style=\"margin-left: 1em;margin-right: 1em\"><img decoding=\"async\" border=\"0\" data-original-height=\"720\" data-original-width=\"1280\" height=\"360\" data-src=\"https:\/\/blogger.googleusercontent.com\/img\/b\/R29vZ2xl\/AVvXsEgiWYi2CiVRMhjLntxB_I8gpYRB8j1oxdvIjzD1E0y2ThyQ8G88GNjkn75PpQ6yW7h9za_TfnSexMOwnwC0ln5peyCsAFe55iJJFr-VxX9lVLBqM16bh33raX5ny9JMuqH5Jd4C9fNbAWQSAtAAmZNk4aNAeYo-APtja6S_OgLNVnmQWj6o6qynneIMFgE\/w640-h360\/PwC%20%20Soft%20Skills%20Study.jpg\" width=\"640\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 640px; --smush-placeholder-aspect-ratio: 640\/360;\" \/><\/a><\/div>\n<p><\/p>\n<div class=\"reader-article-content\" dir=\"ltr\">\n<p><span style=\"font-family: helvetica\">There you are, eating your morning bowl of cereal.  You glance at your social media feed.  Up pops these images:<\/span><\/p>\n<p>&nbsp;<\/p>\n<\/p>\n<div class=\"separator\" style=\"clear: both;text-align: center\"><a href=\"https:\/\/blogger.googleusercontent.com\/img\/b\/R29vZ2xl\/AVvXsEjidXiHMfbhbuGoX1ePSNFzAWImlSEVUR5p1sMzMswYbKf7AabBaYUIbSS4-ln85ToPzxyC7Z3voLx9Ewm4_nFWackZp_m8nEuWQ89QUEkkefK4lOpVhYJkgVGuYfjHCfijPhm5fN3lATk-OmoDT304IY3PW6DrAHB0WDbhTheiqTUxZsLb1NkSXa3k\/w640-h360\/Have%20you%20seen%20me.png\" style=\"margin-left: 1em;margin-right: 1em\"><img decoding=\"async\" alt=\"Screen captures of infographics and images made from the 2020 PwC VR for Soft Skills Training Report. In the lower right hand corner, a person is wearing a headset and looking amazed.\" border=\"0\" data-original-height=\"720\" data-original-width=\"1280\" height=\"360\" data-src=\"https:\/\/blogger.googleusercontent.com\/img\/b\/R29vZ2xl\/AVvXsEjidXiHMfbhbuGoX1ePSNFzAWImlSEVUR5p1sMzMswYbKf7AabBaYUIbSS4-ln85ToPzxyC7Z3voLx9Ewm4_nFWackZp_m8nEuWQ89QUEkkefK4lOpVhYJkgVGuYfjHCfijPhm5fN3lATk-OmoDT304IY3PW6DrAHB0WDbhTheiqTUxZsLb1NkSXa3k\/w640-h360\/Have%20you%20seen%20me.png\" width=\"640\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 640px; --smush-placeholder-aspect-ratio: 640\/360;\" \/><\/a><\/div>\n<p><\/p>\n<p><span style=\"font-family: helvetica\">Wow. Even the infographic people seem amazed.<\/span><\/p>\n<p><span style=\"font-family: helvetica\">But<br \/>\n if it is too good to be true, it probably is, at least where research<br \/>\nand marketing intersect.  Not to worry! I&#8217;m here to tear apart this and<br \/>\nsee what&#8217;s inside.  Can virtual reality (VR) teach soft skills training?<br \/>\n Verdict: Maybe.<\/span><\/p>\n<p><span style=\"font-family: helvetica\">My Executive Summary:<\/span><\/p>\n<p>&nbsp;<\/p>\n<\/p>\n<div style=\"text-align: center\"><a href=\"https:\/\/blogger.googleusercontent.com\/img\/b\/R29vZ2xl\/AVvXsEhNSRESxiwxNhQ5VyXBSHfTj8sAvPvKm9-pvgD1xRTp1o-3VVUh3m4UxHkKBh5dBUOAoc5oAJhXoAC5YLcH7b11yYo2_W0a3c8_7B_9BGx_uT2y8__SzeoA0q9mx6_MxIa00W-_aMnDmz4AgjpPpTng4fISy0xRRgQzVuCtzFKFjn-brYZkPvaMfrrO\/w640-h334\/Heather%20Executive%20Summary%20PwC.png\"><img decoding=\"async\" alt=\"Heather&apos;s summary of the PwC analysis:  2 results are garbage (confidence and focus) 1 result is just okay (faster), 1 result in good (more effective) and 1 result was buried, than the learning had no significant difference.\" border=\"0\" data-original-height=\"627\" data-original-width=\"1200\" height=\"334\" data-src=\"https:\/\/blogger.googleusercontent.com\/img\/b\/R29vZ2xl\/AVvXsEhNSRESxiwxNhQ5VyXBSHfTj8sAvPvKm9-pvgD1xRTp1o-3VVUh3m4UxHkKBh5dBUOAoc5oAJhXoAC5YLcH7b11yYo2_W0a3c8_7B_9BGx_uT2y8__SzeoA0q9mx6_MxIa00W-_aMnDmz4AgjpPpTng4fISy0xRRgQzVuCtzFKFjn-brYZkPvaMfrrO\/w640-h334\/Heather%20Executive%20Summary%20PwC.png\" width=\"640\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 640px; --smush-placeholder-aspect-ratio: 640\/334;\" \/><\/a><\/div>\n<\/p>\n<p><span style=\"font-family: helvetica\">Let&#8217;s start with the nuts and bolts.  <\/span><\/p>\n<h2><span style=\"font-family: helvetica\">Citation &amp; Report<\/span><\/h2>\n<p><span style=\"font-family: helvetica\">Mower,<br \/>\n Andrea. \u201cThe effectiveness of virtual reality soft skills training in<br \/>\nthe enterprise: a study\u201d. [Place of publication not identified]:<br \/>\nPricewaterhouseCoopers, 2020. Online. Internet. 21 Aug 2021. .<br \/>\nAvailable: https:\/\/www.pwc.com\/us\/vlearning.<\/span><\/p>\n<p><span style=\"font-family: helvetica\">Despite that<br \/>\nacademic-y looking citation, the writing does profess itself to be a<br \/>\nreport, not research. That&#8217;s good because reports are not held to the<br \/>\nsame standards of rigor as research.<\/span><\/p>\n<p><span style=\"font-family: helvetica\">What you find at that web<br \/>\nlink, however, is NOT the full report. You are looking at the corporate<br \/>\nsummary. Remember that technically, PwC is not in the VR business (a<br \/>\nplus) so they are <i>not selling you something about VR<\/i>.  They are only telling about how some VR training went at their company.<\/span><\/p>\n<p><span style=\"font-family: helvetica\">Something<br \/>\n quoted the report as &#8220;73 pages&#8221; but the website is not 73 pages long,<br \/>\nso I had to find the actual report. That took a little more digging but I<br \/>\n found it here: <a href=\"https:\/\/www.5discovery.com\/wp-content\/uploads\/2020\/09\/pwc-understanding-the-effectiveness-of-soft-skills-training-in-the-enterprise-a-study.pdf\" rel=\"nofollow noopener\" target=\"_blank\"><u>https:\/\/www.5discovery.com\/wp-content\/uploads\/2020\/09\/pwc-understanding-the-effectiveness-of-soft-skills-training-in-the-enterprise-a-study.pdf<\/u><\/a><\/span><\/p>\n<h2><span style=\"font-family: helvetica\">Experimental Design<\/span><\/h2>\n<p><span style=\"font-family: helvetica\">Disclosure is right up front (first sentence!) that:<\/span><\/p>\n<blockquote><p><span style=\"font-family: helvetica\">&#8220;supported by Oculus for Business and Talespin,&#8221;<\/span><\/p><\/blockquote>\n<p><span style=\"font-family: helvetica\">Good<br \/>\n disclosure; it\u2019s good practice. While I&#8217;m not loving that it is<br \/>\nsponsored by a VR headset manufacturer and training  creator, knowing<br \/>\nthis lets me view this with the appropriate amount of critical thinking.<\/span><\/p>\n<p><span style=\"font-family: helvetica\">Their study started in 2019 and ended in February 2020, so they indicated when it was run.  <\/span><\/p>\n<p><span style=\"font-family: helvetica\">Note:<br \/>\n Every piece of research that touches 2020 and forward&nbsp;into the near<br \/>\npandemic future, should clearly mention WHEN the study was run, because<br \/>\nthe COVID pandemic is impacting <i>every part of our lives<\/i>.&nbsp; COVID does impact \u201creports\u201d and we need to know if these are \u2018at-home-stressed-but-sent-a-headset\u2019 users.<\/span><\/p>\n<p><span style=\"font-family: helvetica\">They had a hypothesis: <b>Our<br \/>\n hypothesis was that training using VR is more effective in achieving<br \/>\nlearning outcomes than traditional training methods (classroom or non-VR<br \/>\n digital experiences).<\/b><\/span><\/p>\n<blockquote><p><span style=\"font-family: helvetica\">Remember that a<br \/>\nhypothesis in experiments is good. Hypotheses guide us to our data and<br \/>\nresults.  Bias in experiments is bad.  Bias makes us ignore our data and<br \/>\n results.<\/span><\/p><\/blockquote>\n<p><span style=\"font-family: helvetica\">And PwC defined \u201cmore effective\u201d&nbsp; with:<\/span><\/p>\n<ul>\n<li><span style=\"font-family: helvetica\">Employee satisfaction<\/span><\/li>\n<li><span style=\"font-family: helvetica\">Learner flexibility<\/span><\/li>\n<li><span style=\"font-family: helvetica\">Comfortable learning environment<\/span><\/li>\n<li><span style=\"font-family: helvetica\">Improved attention<\/span><\/li>\n<li><span style=\"font-family: helvetica\">Higher information retention<\/span><\/li>\n<li><span style=\"font-family: helvetica\">Confidence building<\/span><\/li>\n<\/ul>\n<p><span style=\"font-family: helvetica\">That definition of &#8220;more effective&#8221; is a little murky. Usually <b>time<\/b> plays a very definitive role in &#8220;effective&#8221; measurements.  For example: widgets produced <i>over time<\/i>.  Here, time is not actually mentioned and yet time is <i>prominent<\/i> in the infographic stats later. Hmm..<\/span><\/p>\n<p><span style=\"font-family: helvetica\">In their experimental design, PwC appears to think that they have made comparable training:&nbsp;<\/span><\/p>\n<ul>\n<li><span style=\"font-family: helvetica\">classroom, <\/span><\/li>\n<li><span style=\"font-family: helvetica\">e-learn, <\/span><\/li>\n<li><span style=\"font-family: helvetica\">v-learn (VR).<\/span><\/li>\n<\/ul>\n<p><span style=\"font-family: helvetica\"><b>Oo, bust here<\/b>.&nbsp; While I hat tip to the innovative thought process <i>expressed<\/i> here, to take advantage of what VR can offer&#8230;<\/span><\/p>\n<p><span style=\"font-family: helvetica\">\u201cThe<br \/>\n classroom and e-learn course experiences were linear: A video was<br \/>\nshown, the learners asked some questions, then the next scenario was<br \/>\npresented.\u201d<\/span><\/p>\n<p><span style=\"font-family: helvetica\">\u201cHowever, we determined this linear approach would not<br \/>\n leverage any advantages of the VR modality. We hypothesized that<br \/>\nplacing the learner directly in the scenarios covered in the curriculum<br \/>\nand giving them the ability to act as they might in real life would be<br \/>\nmore rewarding for them.\u201d (p. 16)<\/span><\/p>\n<p><span style=\"font-family: helvetica\"><b>&#8230; but, owch, non-comparable methods!!&nbsp;<\/b> If you literally taught the information differently, you cannot compare the methods and thus, <b>you cannot compare the results<\/b>.&nbsp;<br \/>\n The key to making a good design that includes VR (and I\u2019m giving you<br \/>\nthe $64,000 answer here for anyone designing &#8220;compare&#8221; research with VR)<br \/>\n is to put it up against something very, very cognitively similar.&nbsp;<br \/>\nRight now, that technology is 360 video where you put in branching<br \/>\ndecisions. And add haptic bodysuits &amp; controllers.  But that convo<br \/>\nis for another day.<\/span><\/p>\n<p><span style=\"font-family: helvetica\">Now to parse out the difference between 360<br \/>\nvideo and VR, you\u2019ll need thousands of users. Not many investors right<br \/>\nnow have the willingness to spend thousands of dollars in equipment and<br \/>\ntime to collect that much data.&nbsp; And even when you get there, you<br \/>\nprobably won\u2019t find much a of difference. Why? Well, take a look at what<br \/>\n you designed.&nbsp; If you make a cognitively similar experience and run<br \/>\nhumans through it,<u> it actually makes sense that no significant difference in the data will arise.<\/u>&nbsp;<br \/>\n Remember at this point, I\u2019m talking about learning outcomes ONLY, no<br \/>\nother characteristic.  Also, go back and look at the hypothesis.  They<br \/>\nalready thought that the &#8216;learning outcomes&#8217; would be the same (READ:<br \/>\nsame scores on tests) but that they could achieve those learning<br \/>\noutcomes &#8220;more effectively&#8221;.  That&#8217;s interesting. I wonder how much of<br \/>\nthis report was written from hindsight and how much was written before<br \/>\nthe study started. (This is why you write your hypothesis first&#8211;before<br \/>\nyour study.) That hypothesis is now possibly showing a bias&#8230;did they<br \/>\n*think* it was going to turn out&#8230;the way it did?<\/span><\/p>\n<p><span style=\"font-family: helvetica\">Number of participants: 1600 possible. Good. But<b><u> they never disclose how many learners they actually had in each group (their Ns)<\/u><\/b>.<br \/>\n  Therefore, I&#8217;m going to call this a strong negative because they could<br \/>\n have included that number (I don&#8217;t see a business reason to conceal<br \/>\nit). <\/span><\/p>\n<p><span style=\"font-family: helvetica\">Experiences: 5-7 minutes long<\/span><\/p>\n<p><span style=\"font-family: helvetica\">Did use Oculus Quest (ahem)<\/span><\/p>\n<p><span style=\"font-family: helvetica\">Did use Oculus for Business for remote device management<\/span><\/p>\n<p><span style=\"font-family: helvetica\">Honorable<br \/>\n mention in the report: Using the phrase \u201cnot the most gratifying\u201d when<br \/>\ntalking about tagging and inventorying what must have been more than 300<br \/>\n pieces of equipment.<\/span><\/p>\n<p><span style=\"font-family: helvetica\">One more small note: The report does a nice<br \/>\njob explaining how they decided to buy 100 headsets and what the cost<br \/>\nand time of developing the v-learning training was. It is outside of my<br \/>\nscope to analyze that but I will recommend it as good to read.  Remember<br \/>\n that if the cost of v-learn is dropping, it becomes a better and better<br \/>\n choice over time.  They do those calculations and find that it becomes<br \/>\nthe better choice at 3,000 users\/learners. <\/span><\/p>\n<h2><span style=\"font-family: helvetica\">Let\u2019s see what the data shows:<\/span><\/h2>\n<h2>\n<div class=\"separator\" style=\"clear: both;text-align: center\"><a href=\"https:\/\/blogger.googleusercontent.com\/img\/b\/R29vZ2xl\/AVvXsEhjQ2RE4fXCnPNEMbKQD8YP65vA8KlsvkIXqgxMx9AZX-uF25oDqKWo5Zc1VYBNpZCcaY79LoVxn7-N_7W8far3YgcveRoAoEAlW6CP_o_7Q8vgoKv92CPVVTCcatQ-O7WQ_wJyQ414bYbotaGGsWtSW9QyPdiu-bLkevcqW5gHJeEI_ehVuaR4fd86\/w640-h198\/Screenshot%202021-08-20%20095326.png\" style=\"margin-left: 1em;margin-right: 1em\"><img decoding=\"async\" alt=\"Screen capture of the 4 key metrics that were made into the infographic, claiming that VR is: 4x faster to train than the classroom, 275% more confident than the classroom learners,  3.75x more emotionally connected than classroom learners, and 4x more focused than their peers.\" border=\"0\" data-original-height=\"409\" data-original-width=\"1327\" height=\"198\" data-src=\"https:\/\/blogger.googleusercontent.com\/img\/b\/R29vZ2xl\/AVvXsEhjQ2RE4fXCnPNEMbKQD8YP65vA8KlsvkIXqgxMx9AZX-uF25oDqKWo5Zc1VYBNpZCcaY79LoVxn7-N_7W8far3YgcveRoAoEAlW6CP_o_7Q8vgoKv92CPVVTCcatQ-O7WQ_wJyQ414bYbotaGGsWtSW9QyPdiu-bLkevcqW5gHJeEI_ehVuaR4fd86\/w640-h198\/Screenshot%202021-08-20%20095326.png\" width=\"640\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 640px; --smush-placeholder-aspect-ratio: 640\/198;\" \/><\/a><\/div>\n<\/h2>\n<h2><span style=\"font-family: helvetica\">4x faster to train than in the classroom<\/span><\/h2>\n<p><span style=\"font-family: helvetica\">I<br \/>\n might have to cede this one right off the bat because VR does provide a<br \/>\n 1:1 experience that most classrooms cannot beat.  How many classrooms<br \/>\ncan provide&#8211; minute for minute&#8211; the same 1:1 attention of the teacher<br \/>\nto the student?  Erps. Few.<\/span><\/p>\n<p><span style=\"font-family: helvetica\">Fly in ointment? VR can cost<i> a great deal of money<\/i> for development and for the equipment. READ: the set up.<\/span><\/p>\n<p><span style=\"font-family: helvetica\">Counter to <i>that<\/i>?<br \/>\n VR can be done for very little money and because training can be<br \/>\nreplicated a billion times when a 1:1 teacher cannot be replicated, VR<br \/>\nwins the day on this claim.&nbsp; READ: it CAN save time but after<br \/>\ndevelopment is done.<\/span><\/p>\n<p><span style=\"font-family: helvetica\">I still don\u2019t like comparing \u201cclassroom\u201d to VR, such a <i>not-fair<\/i> comparison.<\/span><\/p>\n<p><span style=\"font-family: helvetica\">&nbsp;\u201cWhat<br \/>\n took two hours to learn in the classroom could possibly be learned in<br \/>\nonly 30 minutes using VR. When you account for extra time needed for<br \/>\nfirst-time learners to review, be fitted for and be taught to use the VR<br \/>\n headset, V-learners still complete training three times faster than<br \/>\nclassroom learners. And that figure only accounts for the time actually<br \/>\nspent in the classroom, not the additional time required to travel to<br \/>\nthe classroom itself.\u201d&nbsp;&nbsp;<\/span><\/p>\n<p><span style=\"font-family: helvetica\">In the report, they shared numbers in minutes.&nbsp;<\/span><\/p>\n<p><span style=\"font-family: helvetica\">Classroom:<br \/>\n 2 hours  (Watch that crossfire, boys!  They didn&#8217;t express this as 120<br \/>\nminutes.  Heather gives PwC a strong look for that. Don&#8217;t be mean. Or<br \/>\nget a better editor.)<\/span><\/p>\n<p><span style=\"font-family: helvetica\">E-learn: 45 minutes<\/span><\/p>\n<p><span style=\"font-family: helvetica\">V-learn: 29 minutes<\/span><\/p>\n<p><span style=\"font-family: helvetica\">29 * 4 = 116<\/span><\/p>\n<p><span style=\"font-family: helvetica\">116 is close to 120. Therefore, saying V-learn is 4 times faster is accurate. [Edit: In future writing, I clarify that stating &#8220;4 times&#8221; or &#8220;4x&#8221; is not a data lie, but it expressing a truth in a deceptive way. Learners didn&#8217;t learn four times faster, the literal training session was 1\/4 as long in time. So they sat through LESS training time. That doesn&#8217;t mean that they learned faster.}<\/span><\/p>\n<h2><span style=\"font-family: helvetica\">275% more confident to apply skills learned after training<\/span><\/h2>\n<p><span style=\"font-family: helvetica\">This is a poor item to measure when we are focusing on learning outcomes.&nbsp; The Dunning-Kruger effect says that those <i>least<\/i> able to accurately self-measure something are actually the worst at that thing.<\/span><\/p>\n<p><span style=\"font-family: helvetica\">They<br \/>\n make an argument that particularly with soft skills, confidence AFTER<br \/>\ntraining would help implement the soft skills in the workplace.&nbsp;I liked<br \/>\ntheir design inside the V-learn module. Learners had to <i>say<\/i> their lines in the simulation. Nice touch!<\/span><\/p>\n<p><span style=\"font-family: helvetica\">But alas, this is all future prognostication and not actual data.&nbsp;We can <i>hope<\/i> for something but that doesn\u2019t mean that our hope leads to actual results.<\/span><\/p>\n<\/p>\n<div class=\"separator\" style=\"clear: both;text-align: center\"><a href=\"https:\/\/blogger.googleusercontent.com\/img\/b\/R29vZ2xl\/AVvXsEg-7ZXrZmIgQA5tscgkxkikIrV1Ga-Eexj_BaUShlxw1IY0KK9C3oNfXgZK6vsq1IcGy4WYQADgPNGPH2GQ50MnUMHXKiajJx3jRBf02WRnOqb5aEeVNlZvqMt1dE6j--JsA_P9tcjdReKTjiu7TGTOEgKNk8GTH_lxyY-LhbxFDN9fV7eExAAJ9mdh\/w640-h258\/Screenshot%202021-08-20%20110916.png\" style=\"margin-left: 1em;margin-right: 1em\"><img decoding=\"async\" alt=\"Screen capture of graph from report showing all numbers higher than 100% for confidence, but we can&apos;t tell what the percentages are exactly higher than.\" border=\"0\" data-original-height=\"514\" data-original-width=\"1274\" height=\"258\" data-src=\"https:\/\/blogger.googleusercontent.com\/img\/b\/R29vZ2xl\/AVvXsEg-7ZXrZmIgQA5tscgkxkikIrV1Ga-Eexj_BaUShlxw1IY0KK9C3oNfXgZK6vsq1IcGy4WYQADgPNGPH2GQ50MnUMHXKiajJx3jRBf02WRnOqb5aEeVNlZvqMt1dE6j--JsA_P9tcjdReKTjiu7TGTOEgKNk8GTH_lxyY-LhbxFDN9fV7eExAAJ9mdh\/w640-h258\/Screenshot%202021-08-20%20110916.png\" width=\"640\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 640px; --smush-placeholder-aspect-ratio: 640\/258;\" \/><\/a><\/div>\n<p>&nbsp;<\/p>\n<p><span style=\"font-family: helvetica\">166% and 275% of what?&nbsp; Where is the 100% in this diagram? Said another way, what is the baseline? Zero?<\/span><\/p>\n<p><span style=\"font-family: helvetica\">I still can\u2019t find this in the report. <\/span><\/p>\n<h2><span style=\"font-family: helvetica\">3.75 x more emotionally connected to the content than classroom learners&nbsp;<\/span><\/h2>\n<p><span style=\"font-family: helvetica\">I\u2019m<br \/>\n not going to pick this one apart much because the errors should be<br \/>\napparent.&nbsp; Often VR presents training as first person&#8211; meaning the user<br \/>\n looking through the headset is often the protagonist of the adventure.<br \/>\nTherefore, a story happening<i> personally<\/i> to the user creates more emotional connection than the same story in a classroom.&nbsp;This comes from the bucket labelled <b>obvious<\/b><br \/>\n and is frivolous data.&nbsp; It also blatantly shows what\u2019s wrong with using<br \/>\n non-comparable instructional designs.&nbsp; This is an apples to oranges<br \/>\ncomparison.<\/span><\/p>\n<p><span style=\"font-family: helvetica\">FURTHER, <a href=\"https:\/\/tmb.apaopen.org\/pub\/vr-improves-emotional-empathy-only\/release\/2\" rel=\"nofollow noopener\" target=\"_blank\">newer data<\/a> is showing that types of empathy count&#8230;not just general empathy or emotional connection.<\/span><\/p>\n<h2><span style=\"font-family: helvetica\">4x more focused than their e-learning peers<\/span><\/h2>\n<p><span style=\"font-family: helvetica\">There<br \/>\n are some great accessibility studies and autism spectrum studies coming<br \/>\n out that are showing us some very interesting research (really, it\u2019s a <i>watch this space<\/i><br \/>\n stuff) that VR can be more cognitively overwhelming for some learners<br \/>\nand hence every measurement that says learners have more brain<br \/>\nengagement could actually be learners overwhelmed (yeah, obvious bucket<br \/>\nagain).&nbsp;&nbsp;<\/span><\/p>\n<p><span style=\"font-family: helvetica\">But let\u2019s look at what was actually said here:<\/span><\/p>\n<p><span style=\"font-family: helvetica\">&nbsp;<\/span><\/p>\n<div class=\"separator\" style=\"clear: both;text-align: center\"><a href=\"https:\/\/blogger.googleusercontent.com\/img\/b\/R29vZ2xl\/AVvXsEgdM__lqX4A0Fl5hIw6oT-UPHlMOP6dYvtW2_Xjzeq5oNk9yE8M0Ciu4df6C92VqrQHgQUzNhto-v9CbRM5AeoQY2AasFHU98RvyIAYoS4ukZNdmRjDpGvUupouQbVvK64VC4pJ-jO1OMOH3lU4i6mHp2nZNwiY0yIJ6tRMM3e2iTC-T3epf4L5C1ge\/w640-h342\/Screenshot%202021-08-20%20123705.png\" style=\"margin-left: 1em;margin-right: 1em\"><img decoding=\"async\" alt=\"Screen capture of table from report: Focus is on the questions:  How many times were you multitasking or distracted during this experience? and How many minutes do you estimate it took to get back on task?\" border=\"0\" data-original-height=\"415\" data-original-width=\"778\" height=\"342\" data-src=\"https:\/\/blogger.googleusercontent.com\/img\/b\/R29vZ2xl\/AVvXsEgdM__lqX4A0Fl5hIw6oT-UPHlMOP6dYvtW2_Xjzeq5oNk9yE8M0Ciu4df6C92VqrQHgQUzNhto-v9CbRM5AeoQY2AasFHU98RvyIAYoS4ukZNdmRjDpGvUupouQbVvK64VC4pJ-jO1OMOH3lU4i6mHp2nZNwiY0yIJ6tRMM3e2iTC-T3epf4L5C1ge\/w640-h342\/Screenshot%202021-08-20%20123705.png\" width=\"640\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 640px; --smush-placeholder-aspect-ratio: 640\/342;\" \/><\/a><\/div>\n<p><\/p>\n<p><span style=\"font-family: helvetica\">&#8220;With<br \/>\n VR learning, users are significantly less distracted. In a VR headset,<br \/>\nsimulations and immersive experiences command the individual\u2019s vision<br \/>\nand attention. There are no interruptions and no options to multitask.<br \/>\nIn our study, VR-trained employees were up to four times more focused<br \/>\nduring training than their e-learning peers and 1.5 times more focused<br \/>\nthan their classroom colleagues. When learners are immersed in a VR<br \/>\nexperience, they tend to get more out of the training and have better<br \/>\noutcomes.&#8221;<\/span><\/p>\n<p><span style=\"font-family: helvetica\">It doesn\u2019t say how the \u201cmore focused\u201d was measured? I<br \/>\nwonder?&nbsp; Remember the clue to look closer is when the presentation tends<br \/>\n to do a \u2018hand wave\u2019 approach on something.&nbsp; It\u2019s equivalent to<br \/>\nmisdirection by a magician.&nbsp; If you look over here, you are not looking<br \/>\nover there.&nbsp; The text says \u201cThere are no interruptions and no options to<br \/>\n multitask\u201d.&nbsp; Yes, the Oculus Quest headset design doesn\u2019t allow a user<br \/>\nto look around or to (reasonably) be interrupted by messages from <i>outside <\/i>of<br \/>\n the experience.&nbsp; But did that mean interruptions didn\u2019t happen?&nbsp; What<br \/>\nabout a \u201cthis is pulling my hair\u201d message?&nbsp; Or \u201cit\u2019s fuzzy\u201d or even \u201cI&#8217;m<br \/>\n gonna puke.\u201d &nbsp; Those are interruptions caused from the inside out.&nbsp;<br \/>\nWere those counted?<\/span><\/p>\n<p><span style=\"font-family: helvetica\">In the report, it looks like self-disclosure:<\/span><\/p>\n<\/p>\n<div class=\"separator\" style=\"clear: both;text-align: center\"><a href=\"https:\/\/blogger.googleusercontent.com\/img\/b\/R29vZ2xl\/AVvXsEggHPO9beSwfjk4deoAoKGVDtQjjF9ADBE41cHRVoaU0MFXyiyKhJ6Y9kWn2lMDpEuYJcDFgj7JVdhhjI0kM0LvpzQ6aKTEJjq7RvNWu5txnjU2oFrpv1g0ABFAOvZhcrq7H9WCW7yHeO8qxcIxUsG0pIyoEFiHLCr_yzmhFDgJr8cimD7gtwztpZ_p\/w640-h234\/Screenshot%202021-08-20%20124500.png\" style=\"margin-left: 1em;margin-right: 1em\"><img decoding=\"async\" alt=\"Screen capture of Improved attention section of report: 45The Effectiveness of Virtual Reality Soft Skills Training in the EnterpriseAs identified in our key findings, VR-trained learners were up to four times less distracted during training than their e-learning peers and 1.5 times less distracted than their classroom peers. This was self-reported, and the team did not use any passive technology to observe this attribute. Based on experience and months of observation, the team actually felt the self-reported statistic was lower than what we observed. However, the statistic was significant and should result in higher learner comprehension and retention.\" border=\"0\" data-original-height=\"303\" data-original-width=\"831\" height=\"234\" data-src=\"https:\/\/blogger.googleusercontent.com\/img\/b\/R29vZ2xl\/AVvXsEggHPO9beSwfjk4deoAoKGVDtQjjF9ADBE41cHRVoaU0MFXyiyKhJ6Y9kWn2lMDpEuYJcDFgj7JVdhhjI0kM0LvpzQ6aKTEJjq7RvNWu5txnjU2oFrpv1g0ABFAOvZhcrq7H9WCW7yHeO8qxcIxUsG0pIyoEFiHLCr_yzmhFDgJr8cimD7gtwztpZ_p\/w640-h234\/Screenshot%202021-08-20%20124500.png\" width=\"640\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 640px; --smush-placeholder-aspect-ratio: 640\/234;\" \/><\/a><\/div>\n<p><\/p>\n<p><span style=\"font-family: helvetica\">At<br \/>\n this point in the paper (p. 45), my hackles are going up because you<br \/>\ncannot see data (self-reported), acknowledge it (we thought it was<br \/>\nhigher), then throw it out (&#8220;the statistic was significant and should<br \/>\nresult&#8221;??).&nbsp; What? PwC?&nbsp; My doubt meter is red-lining at this stage.<br \/>\nInsert Mr. Potato angry eyes.<\/span><\/p>\n<h2><span style=\"font-family: helvetica\">5. VR learning can be more cost-effective at scale<\/span><\/h2>\n<p><span style=\"font-family: helvetica\">Interestingly,<br \/>\n this didn\u2019t make an infographic!! What?? What a shame because right<br \/>\nhere I AGREE with this paper!!!!!!!!!!!! ARGH!~!<\/span><\/p>\n<p><span style=\"font-family: helvetica\">YES, YES, YES. VR<br \/>\n is more expensive to make once (but that cost is dropping) and it can<br \/>\nbe replicated (which is where&nbsp;you win) but it is also showing<br \/>\nimpressive&nbsp; results in FLEXIBILITY (meaning, you can change up the<br \/>\nconditions quickly). VR can be made cheaply, which also means basically,<br \/>\n but that might not be a bad thing.&nbsp; Get over the hump of the novelty<br \/>\neffect and design a basic experience which is accessible to many<br \/>\nlearners and you are in an effective horse race with other forms of<br \/>\nlearning.&nbsp; What I&#8217;m trying to say is that basic and\/or cheap isn\u2019t<br \/>\nnecessarily bad in VR.&nbsp; It should not be thrown out. Because this is<br \/>\nwhere VR is going to eventually win.<\/span><\/p>\n<p><span style=\"font-family: helvetica\">They are using their own<br \/>\ncosts and admittedly, the fact that it\u2019s a large study now hurts them<br \/>\nbecause that means more money was outlaid to get the training started.&nbsp;&nbsp;<\/span><\/p>\n<p><span style=\"font-family: helvetica\">Revisiting how many <i>actual <\/i>participants???<br \/>\n They said 1600 eligible but they never said how many it was AND then<br \/>\nthey said that they \u201coffered\u201d v-learn to the classroom and e-learn<br \/>\nparticipants as an option (and those went on to answer a smilie sheet on<br \/>\n how much they liked it).<\/span><\/p>\n<h2><span style=\"font-family: helvetica\">One Result Buried<\/span><\/h2>\n<p><span style=\"font-family: helvetica\">OMG look at this that they tucked into the back of the paper, I didn\u2019t even know it was there!!!!! Page 44.<\/span><\/p>\n<\/p>\n<table align=\"center\" cellpadding=\"0\" cellspacing=\"0\" class=\"tr-caption-container\" style=\"margin-left: auto;margin-right: auto\">\n<tbody>\n<tr>\n<td style=\"text-align: center\"><a href=\"https:\/\/blogger.googleusercontent.com\/img\/b\/R29vZ2xl\/AVvXsEj0fDZcJ_d72NdWQyUNDQyKUcg--LXnLtgImizUn9jiHp8LMQK7QAE2iJ7JIS_jc2DVfEHrisKWcokR0o082d_dTd5nsYfDrqUhO_F3rLLj12BkTgB4xPMaKOxwquBEtgo9V4F03sn_Z1YKWI9HXkkFMJcdZcdqQ1gsDXs6Cvhx6L6dXiqtHtzyglOj\/w640-h196\/Screenshot%202021-08-20%20124242.png\" style=\"margin-left: auto;margin-right: auto\"><img decoding=\"async\" alt=\"Screen capture from Higher Information Retention section of paper: We quickly discovered retention scores were inconclusive, as the delta between pre- and post-assessments in each modality was not significant. Indeed, the assessment team underestimated the previous knowledge experience our test population had on the diversity and inclusion topic. In hindsight, we should have selected a topic that was not already in our curriculum or selected a different test group that had not already been immersed in similar training.\" border=\"0\" data-original-height=\"257\" data-original-width=\"843\" height=\"196\" data-src=\"https:\/\/blogger.googleusercontent.com\/img\/b\/R29vZ2xl\/AVvXsEj0fDZcJ_d72NdWQyUNDQyKUcg--LXnLtgImizUn9jiHp8LMQK7QAE2iJ7JIS_jc2DVfEHrisKWcokR0o082d_dTd5nsYfDrqUhO_F3rLLj12BkTgB4xPMaKOxwquBEtgo9V4F03sn_Z1YKWI9HXkkFMJcdZcdqQ1gsDXs6Cvhx6L6dXiqtHtzyglOj\/w640-h196\/Screenshot%202021-08-20%20124242.png\" width=\"640\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 640px; --smush-placeholder-aspect-ratio: 640\/196;\" \/><\/a><\/td>\n<\/tr>\n<tr>\n<td class=\"tr-caption\" style=\"text-align: center\"><span style=\"font-family: helvetica\">PwC study conclusion: No significant difference in retention<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span style=\"font-family: helvetica\">No SIGNIFICANT DIFFERENCE in RETENTION!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!<\/span><\/p>\n<p><span style=\"font-family: helvetica\">I\u2019m<br \/>\n currently on the floor laughing because that is what research data has<br \/>\nlead us to predict all along.&nbsp; No difference.&nbsp; They\u2019re blaming the<br \/>\ncontent in this case.&nbsp;OK, picking myself up off the floor and dusting<br \/>\nmyself off.  Insert droll look here. It&#8217;s not the content, yo.<\/span><\/p>\n<p><span style=\"font-family: helvetica\">What PwC is missing right here is this: <b>No significant difference results eventually means that the cheaper option to learn the <i>same<\/i> material will be market dominant.  <\/b>  Translation: make VR easier to MAKE and VR will be bought. Cha-ching.<\/span><\/p>\n<h2><span style=\"font-family: helvetica\">Final verdict: Mixed Bag<\/span><\/h2>\n<p><span style=\"font-family: helvetica\">\u20222 metrics (confidence, focus) = garbage<\/span><\/p>\n<p><span style=\"font-family: helvetica\">\u20221 metric (faster) = just okay<\/span><\/p>\n<p><span style=\"font-family: helvetica\">\u20221 metric (cost effective) = good<\/span><\/p>\n<p><span style=\"font-family: helvetica\">\u20221 result (no significant difference) = buried<\/span><\/p>\n<p><span style=\"font-family: helvetica\">Conclusions<\/span><\/p>\n<p><span style=\"font-family: helvetica\">\u2022 Enough doubt to worry about other PwC infographics<\/span><\/p>\n<p><span style=\"font-family: helvetica\">\u2022 Overall, not bad for a \u201creport\u201d<\/span><\/p>\n<p><span style=\"font-family: helvetica\">\u2022 <u>Not<\/u> research.<\/span><\/p>\n<p><span style=\"font-family: helvetica\">Can<br \/>\n VR teach soft skills?  It appears so, yes, at least as well as<br \/>\nclassroom and elearn options.  (No comment on the quality of the<br \/>\ninstruction or the assessment.)  Right now, v-learn is an expensive<br \/>\nchoice.  But the price for development IS dropping.  I have high hopes.<\/span><\/p>\n<div class=\"separator\" style=\"clear: both;text-align: center\"><a href=\"https:\/\/blogger.googleusercontent.com\/img\/b\/R29vZ2xl\/AVvXsEi05fNssvzUcUobkxI9zDV3HrT6vT_UoJDVHv6NcGLRZWsJyL6fQtLrU1IHqcQ_KgnGkw0ObjlDtZT0J0J9010f6A9kpGVUoM_KfjGHN1Lwn-hN-KZL9Z0ANWvbkwgD5T_Yt--G689afDDnLAaXGMc5W_2CHdHYXNhYyCMoQFug7siAbMM24lyi86-T\/w640-h334\/Mixed%20Bag.png\" style=\"margin-left: 1em;margin-right: 1em\"><img decoding=\"async\" alt=\"Title image for article: Analysis of PwC Virtual Reality (VR) Soft Skills Training Study 2020. Verdict: Mixed Bag. Image of shopping cart with various brown boxes.\" border=\"0\" data-original-height=\"627\" data-original-width=\"1200\" height=\"334\" data-src=\"https:\/\/blogger.googleusercontent.com\/img\/b\/R29vZ2xl\/AVvXsEi05fNssvzUcUobkxI9zDV3HrT6vT_UoJDVHv6NcGLRZWsJyL6fQtLrU1IHqcQ_KgnGkw0ObjlDtZT0J0J9010f6A9kpGVUoM_KfjGHN1Lwn-hN-KZL9Z0ANWvbkwgD5T_Yt--G689afDDnLAaXGMc5W_2CHdHYXNhYyCMoQFug7siAbMM24lyi86-T\/w640-h334\/Mixed%20Bag.png\" width=\"640\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 640px; --smush-placeholder-aspect-ratio: 640\/334;\" \/><\/a><\/div>\n<p><\/p>\n<div class=\"slate-resizable-image-embed slate-image-embed__resize-full-width\"><\/div>\n<p><span style=\"font-family: helvetica\">This was my 3rd <i>planned<\/i> article on analyzing research.<\/span><\/p>\n<p><span style=\"font-family: helvetica\">1st article <a href=\"https:\/\/www.linkedin.com\/pulse\/survey-does-show-instructional-designers-drive-better-dodds-ph-d-\" target=\"_blank\">Study Does NOT Show That Instructional Designers Drive Better Student Outcomes<\/a>.<\/span><\/p>\n<p><span style=\"font-family: helvetica\">2nd article <a href=\"https:\/\/www.linkedin.com\/pulse\/what-happened-when-student-brains-vr-were-scanned-analyzed-dodds\" target=\"_blank\">&#8220;What Happened When Student Brains &#8212; On VR &#8212; Were Scanned&#8221; Is Analyzed<\/a><\/span><\/p>\n<p><span style=\"font-family: helvetica\">This is my 2nd article of three specifically about VR research.  <\/span><\/p>\n<p><span style=\"font-family: helvetica\">1st article <a href=\"https:\/\/www.linkedin.com\/pulse\/what-happened-when-student-brains-vr-were-scanned-analyzed-dodds\" target=\"_blank\">&#8220;What Happened When Student Brains &#8212; On VR &#8212; Were Scanned&#8221; Is Analyzed<\/a><\/span><\/p>\n<p><span style=\"font-family: helvetica\">More<br \/>\n to come in the next few days because the next article is already<br \/>\nwritten.  That will end, hopefully (!), my series on poor VR &amp;<br \/>\nlearning research. [Edit from the future: The bad research as kept on coming. My <a href=\"https:\/\/heatheredodds.blogspot.com\/2023\/07\/seeking-integrity-in-vr-educational.html\" target=\"_blank\">&#8220;Seeking Integrity&#8221; Series <\/a>refreshes this topic.]<\/span><\/p>\n<p><span style=\"font-family: helvetica\">#Research #VRResearch #VRReport #PwC<br \/>\n#SoftSkills #Faster #Confidence #Emotion #Focus #NoSignificantDifference<br \/>\n #OculusQuest #elearn #vlearn #Talespin #NotResearch <\/span><\/p>\n<\/div>\n<p><span style=\"font-family: helvetica\">&nbsp;<\/span><\/p>\n<p><span style=\"font-family: helvetica\">This is a copy of the same article that <a href=\"https:\/\/www.linkedin.com\/pulse\/virtual-reality-soft-skillsmaybe-heather-dodds\/\" target=\"_blank\">I posted to LinkedIn<\/a> on August 25, 2021. This post was slightly edited on April 11, 2026 with an improved font, re-placed banner image, and added link to further writing on this PwC study.<\/span><\/p>\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"entry-summary\">\n&nbsp; &nbsp; There you are, eating your morning bowl of cereal. You glance at your social media feed. Up pops&hellip;\n<\/div>\n<div class=\"link-more\"><a href=\"https:\/\/cogitateandpercolate.com\/?p=849\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &ldquo;Virtual Reality for Soft Skills&#8230;Maybe&rdquo;<\/span>&hellip;<\/a><\/div>\n","protected":false},"author":1,"featured_media":850,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[71,47,211,264,313,48,129,128,237,72,256,27,26],"tags":[],"class_list":["post-849","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-analysis","category-bad","category-critique","category-methodology","category-no-sig-dif","category-poor","category-pricewaterhouse-coopers","category-pwc","category-pwc-report","category-research","category-training","category-vr","category-xr","entry"],"_links":{"self":[{"href":"https:\/\/cogitateandpercolate.com\/index.php?rest_route=\/wp\/v2\/posts\/849","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cogitateandpercolate.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cogitateandpercolate.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cogitateandpercolate.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/cogitateandpercolate.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=849"}],"version-history":[{"count":1,"href":"https:\/\/cogitateandpercolate.com\/index.php?rest_route=\/wp\/v2\/posts\/849\/revisions"}],"predecessor-version":[{"id":858,"href":"https:\/\/cogitateandpercolate.com\/index.php?rest_route=\/wp\/v2\/posts\/849\/revisions\/858"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cogitateandpercolate.com\/index.php?rest_route=\/wp\/v2\/media\/850"}],"wp:attachment":[{"href":"https:\/\/cogitateandpercolate.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=849"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cogitateandpercolate.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=849"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cogitateandpercolate.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=849"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}